Hottest homebaker?

Really? 'New Zealand's Hottest Homebaker'? It's got to be the new low in the mediocre 'talent seeking' reality TV show. This is a really bad knock off of Masterchef, with slightly odd contestants in pink aprons with pink loveheart-shaped pockets fretting over whether their gluten free flour will do the job of the cornflour they forgot at home. During the ad breaks, a local radio station offers viewers the chance to enter a competition to win some of the baking equipment used on the show. Really? I'm still not convinced that it's not some obscure Kiwi parody...